Last night I had the pleasure of attending the introduction of Glamour x Lane Bryant. It’s part of a partnership between plus-size retailer, Lane Bryant and fashion magazine, Glamour. Announced in March, the collaboration also includes special issue magazines like the now infamous “Chic at Any Size” edition which named comedienne Amy Schumer as one of the “Women Who Inspire Us”, prompting her to lash out about being included as “plus-size”.
Yesterday’s fashion launch, open to the public and held at Lane Bryant’s New York City flagship store on 34th Street, marked the first of several collections that will appear in about 75 stores as well as online . The initial 5 pieces (modeled by lovely ladies Michelle, Heather and Shalee) are perfect for upcoming holiday parties…. red pleated skirt, white button-down shirt, red-and-black striped dress, black jumpsuit and moto jacket.
In addition to seeing and trying on the clothes, it was great to mingle and chat with fellow bloggers, models and other fashion industry folks. Champagne floqed, DJ’s played the hits, appetizers were passed and Lane Bryant held raffles for $500 gift cards. Yet another fun, fashionable evening at Lane Bryant.